Zila Trading Company

Zila Trading Company

Established in 1956 by the visionary entrepreneur Mr. Fikry Fayek, ZILA Trading Company laid the cornerstone for what would become Fikry Group’s remarkable legacy in the global business arena. From its inception in Lebanon, ZILA was not just another trading company; it was a bold enterprise set on pioneering new paths in the automotive industry at a time when the region was ripe for innovation and growth.

ZILA quickly distinguished itself as a key player in the automotive market, becoming synonymous with excellence and reliability. The company specialized in trading prestigious brands such as Zastava and Fiat vehicles, Scania trucks, and Bridgestone tires—brands that were not only globally recognized but also symbolized the highest standards of quality and engineering. Through these strategic partnerships, ZILA provided access to some of the world’s most respected automotive brands, cementing its position as a trusted name in the industry.

What made ZILA’s journey truly extraordinary was its resilience during a period of significant economic and political challenges. In an era when Egypt was under a socialist regime that heavily restricted private enterprise, ZILA stood out as a beacon of innovation and perseverance. The company thrived by capitalizing on its strategic location in Lebanon, leveraging regional market opportunities, and navigating the complexities of a restricted private sector with unparalleled acumen. This not only allowed ZILA to survive in a challenging business environment but to flourish and set the stage for future growth.

ZILA’s influence extended far beyond the automotive sector. The company’s success became the catalyst for Fikry Group’s expansion across North Africa and the Middle East. By establishing a strong foothold in the automotive industry, ZILA enabled Fikry Group to diversify its ventures, exploring new industries and markets with the same dedication to quality and innovation that defined its early years.

As Fikry Group continued to grow, ZILA’s legacy remained an integral part of the company’s identity. It became more than just a trading company; it was a symbol of the group’s unyielding commitment to excellence, its ability to adapt to changing market dynamics, and its relentless drive to push boundaries. The lessons learned and the successes achieved during ZILA’s formative years have continued to influence the strategic direction of Fikry Group, guiding its evolution into a diversified conglomerate with interests spanning multiple industries.

Today, ZILA’s story is a testament to the values that continue to drive Fikry Group forward: a commitment to quality, a passion for innovation, and an enduring spirit of perseverance. As Fikry Group looks to the future, the foundation laid by ZILA serves as a reminder of the power of vision, the importance of resilience, and the endless possibilities that arise when a company dares to innovate and lead. ZILA’s legacy lives on, not only in the continued success of Fikry Group but in the countless opportunities it has created for growth and expansion across the region and beyond.

Mina Amon Trading Company

Mina Amon Trading Company, a pivotal venture under the visionary leadership of Mr. Fikry Fayek, was established to further solidify Fikry Group's expanding presence in the Middle East and beyond. With a sharp focus on tapping into emerging opportunities in the international trade landscape, Mina Amon Trading Company was born out of a need to bridge global markets with the growing demands of Egypt’s automotive and industrial sectors. From the outset, the company was built on a foundation of quality, innovation, and strategic foresight.

Recognizing the rapid evolution of the global economy and Egypt’s pivotal role in the Middle East, Mr. Fayek established Mina Amon Trading to position Fikry Group at the forefront of importation and distribution of top-tier products. The company quickly made its mark by securing the import rights to OHTSU tires, a product that was known for its superior performance, reliability, and ability to withstand Egypt's harsh road conditions. The OHTSU brand quickly became a market leader, reflecting Mina Amon's expertise in identifying and distributing high-demand products that cater to the Egyptian market’s needs.

But Mina Amon’s success wasn’t confined to tires alone. The company played a major role in the distribution of Zastava vehicles, importing models such as the Zastava 1300, 750, and the iconic 128. These vehicles quickly gained popularity due to their affordability, durability, and suitability for both individual and commercial use. At a time when Egypt was undergoing significant economic transformation—moving towards greater private ownership and liberalization of the market—Mina Amon was well-positioned to meet the rising demand for accessible and high-quality automotive solutions.

During the 1970s, as Egypt embraced the open-door policy (Infitah) and welcomed the rise of private enterprises, Mina Amon Trading seized the moment. With a keen understanding of local market dynamics and an ability to adapt to the rapidly changing economic environment, the company forged strategic partnerships with both private and public sectors. Notably, Mina Amon became one of the first private companies to collaborate directly with the Egyptian public sector, playing a key role in the development of the nation's automotive industry. The company’s innovative approach, coupled with its deep knowledge of global trade, allowed it to shape Egypt’s automotive landscape during a period of economic transformation, helping to drive progress and growth in the broader economy.

As the automotive sector grew, so did Mina Amon's reputation for excellence, which remains intact to this day. The company continues to be a major contributor to Fikry Group’s legacy of success, combining a rich history of international trade with an enduring commitment to quality, reliability, and forward-thinking business strategies. Mina Amon Trading Company’s pioneering efforts in the automotive industry are a testament to Mr. Fayek’s visionary leadership and the Group’s ability to adapt and evolve in a constantly shifting market.

Today, Mina Amon stands as a key pillar in Fikry Group’s diversified business portfolio, continuing to explore new avenues of growth and innovation. Whether through ongoing partnerships with global manufacturers or new ventures into untapped sectors, Mina Amon’s enduring commitment to excellence ensures its place as a trusted name in Egypt’s automotive and industrial markets. This legacy of innovation and strategic vision, forged over decades, continues to fuel Fikry Group’s expansion and success across multiple industries, ensuring that Mina Amon remains a cornerstone of the Group’s future endeavors.

ZILA & Mina Amon Trading

ZILA Trading and Mina Amon Trading represent the core of Fikry Group's legacy in automotive and industrial sectors. Both companies are united by a shared commitment to quality, reliability, and innovation, ensuring that our clients receive top-tier products and services. As pioneers in the trading of vehicles, trucks, and industrial goods, we are proud to have contributed to Egypt’s economic growth and development.

Whether it's through trusted partnerships with global brands like Scania and Bridgestone or expanding our offerings with new ventures, ZILA and Mina Amon Trading continue to set industry benchmarks. Together, we strive to exceed expectations, driving excellence in every aspect of our business.