Our Businesses

Our Legacy of Excellence: Key Milestones and Achievements

Egyptian American Automotive - EAA: a key part of Fikry Group, excels in vehicle distribution and after-sales services in Egypt. Partnering with top global brands, EAA brings high-quality vehicles to the market, offering exceptional customer service and comprehensive support, ensuring strong relationships with both individual and corporate clients.

SQUADRA: Squadra produces premium dairy products, starting with its ice cream brand, and operates 19 stores across Egypt. It’s dedicated to delivering quality to mid-tier customers while driving industry growth.

MAGNUM TRAVEL: Operational since 2018, offers a top-tier limousine service with a growing fleet. Serving diverse client needs, it provides luxurious and convenient rides across Egypt through a robust nationwide network.

Zila Trading Company: Established in 1956, played a pioneering role in the Middle Eastern automotive industry. Specializing in the trade of Zastava and Fiat vehicles, Scania trucks, and Bridgestone tires, ZILA became a trusted name in quality automotive solutions across the region.

Establishment of Yugo Misr Trade: A cornerstone of the Fikry Group, introduced the iconic Yugo cars to the Egyptian market. Known for their affordability and reliability, Yugo vehicles quickly gained popularity, becoming a staple in Egypt’s automotive industry during a time of economic transformation.

Posh Shades: Established in 2017, Posh Shades offers a curated selection of designer sunglasses and eyeglasses from leading global brands. Known for its luxury, style, and craftsmanship, Posh Shades continues to elevate eyewear fashion in Egypt and beyond.