Squadra

Welcome to Squadra for Food Industries, where our commitment to excellence and innovation shines through our diverse range of dairy products. Established with a vision to cater to mid socio-financial classes, Squadra has rapidly grown to become a leader in the Egyptian market, recognized for our dedication to quality and customer satisfaction.

Our Journey

Since our inception in 2012, Squadra has expanded its footprint significantly:

Founding and Expansion: We launched our journey by introducing the Coldstone franchise to Egypt in 2012, starting with 3 stores strategically located in Mall of Arabia, Sun City Mall, and City Stars Mall. Over the years, our dedication to expanding our presence has led to the opening of additional stores across Cairo, Alexandria, the North Coast, and Hurghada, totaling 19 operational outlets by present day.

Vertical Integration: Recognizing the need for vertical integration, Squadra invested in a state-of-the-art manufacturing plant in Obour City. This facility not only supports our production of high-quality ice cream but also enables us to manufacture on-shelf products for retail distribution, ensuring freshness and quality across all our offerings.

Commitment to Excellence:

Awards and Recognition: Our dedication to quality has been acknowledged globally, with over 8 international awards from our brand owner in the US, recognizing us as one of the fastest-growing franchises worldwide. Additionally, we proudly received the Super Brands Awards for two consecutive years, underscoring our commitment to superior quality and service.

Vision and Values: Our corporate vision is to capture 20 to 30% of the local ice cream market share and expand into international markets by our third year of operation. We aim to achieve this by offering products that meet international standards in terms of quality, innovation, and competitive pricing.

Portfolio

Supplying a range of products to our existing stores and various B2B customers.

Our new retail brand catering to diverse consumer preferences.

Expanding its presence in Egypt by leveraging innovative marketing and customer engagement strategies.

Values We Uphold

Social Responsibility: We are committed to making positive contributions to social and economic welfare in the communities where we operate.

Quality: We strive to deliver high-quality products that meet international standards and set benchmarks in innovation and variety.

Customer Focus: Respect for our consumers and their needs is at the heart of everything we do.

Partnerships: We seek win-win collaborations with our people, suppliers, and long-term strategic partners.